We expect all members of our community to: Treat everyone with respect, dignity, and kindness, regardless of their background, race, gender, religion, sexual orientation, age, disability, or any other characteristic.
Foster a work environment that is free from harassment, discrimination, and bullying.
Be supportive and collaborative, encouraging team members to share their ideas and knowledge. Actively listen to others and avoid interrupting or speaking over them.
Respect the privacy and personal boundaries of others.
We expect all members of our community to: Maintain the highest standards of professionalism and integrity in all work-related interactions and communications.
Be honest, transparent, and accountable for their actions and decisions.
Uphold the confidentiality of sensitive information, including client data and internal processes.
Avoid conflicts of interest and disclose any potential conflicts promptly.
Adhere to all applicable laws, regulations, and industry guidelines.
We expect all members of our community to: Develop and implement advertising campaigns that are truthful, accurate, and compliant with relevant regulations and guidelines.
Avoid creating or promoting content that is deceptive, offensive, or harmful to individuals or communities.
Respect the intellectual property rights of others and use only authorized content in our work.
Prioritize the best interests of our clients while maintaining a commitment to ethical practices.
Continuously evaluate and improve our ethical standards and practices.
We expect all members of our community to: Strive to minimize the environmental impact of our operations and work processes.
Promote sustainable and responsible business practices both internally and with our clients.
Support and participate in community engagement and charitable initiatives.
Encourage and facilitate open dialogue about social and environmental issues within our industry.
We expect all members of our community to: Familiarize themselves with this Code of Conduct and adhere to its principles.
Report any violations or suspected violations to a supervisor or the designated reporting authority.
Cooperate in any investigations related to potential violations of this Code of Conduct.
Address any concerns or questions about this Code of Conduct with a supervisor or other appropriate personnel.
We are the sum of each other – we respect each other.
We are curious about the world, humanity and each other.
We trust and are worthy of trust, in everything and everyone we work with.
We are always looking for new routes towards a great end result, asking, researching and listening.
We do things together.
We say what we do and do what we say – from words to actions.
We are committed to upholding these principles as we work together to create innovative, impactful, and ethical advertising solutions for our clients. By adhering to this Code of Conduct, we will continue to foster a positive and productive work environment that supports the success and well-being of all members of the Sherpa community.